Selected work
Healthtech Recommendation B2B Decision support

Matching patients to the right specialist

A recommendation layer that helps medical-concierge agents route each patient to the best-fit specialist or provider — faster, and with more confidence.

Outcome
Turned a manual judgement call into guided, evidence-based matching
Impact
Faster matching and fewer re-referrals across the concierge team
Context

The right specialist, every time

My role — Lead Product Designer: problem framing, research, flows, hi-fi design & validation.

Within the same medical-concierge operation, choosing which specialist or provider to route a patient to was a manual judgement call — dependent on individual agent knowledge, scattered across tools, and hard to do consistently under time pressure.

Provider Recommendation adds a decision-support layer on top of the booking flow: given a patient's referral and context, it surfaces the most suitable providers so agents can act quickly and confidently.

The problem

Matching by memory doesn't scale

  • Provider choice relied on individual agents' tacit knowledge.
  • Relevant signals — specialty, location, availability, language, insurance — lived in different places.
  • Inconsistent matches led to re-referrals and slower confirmations.

This study is a focused summary — happy to share the full artefacts (research, flows, screens) and detailed metrics on request.

The approach

Make the best option obvious

I framed the design around the signals agents actually weigh, then designed a ranked, explainable recommendation so the “why” was always visible — never a black box.

Surface the signals

Bring specialty fit, location, availability and coverage into one ranked view.

Explain the match

Show why a provider is recommended so agents stay in control of the decision.

Design

Inside the agent's flow, not beside it

The recommendation lives where agents already work, so it speeds the decision instead of adding a step — ranked providers, clear rationale, and a one-tap path back into booking.

The outcome

Faster, more consistent matching

Faster
Specialist matching
Fewer
Re-referrals
Higher
Agent confidence

Add your measured results here and I'll slot them straight into these tiles.